eCommerceWebsiteCost:WhattoBudgetforYourOnlineStore
An eCommerce store can cost ₹10,000 or ₹10,00,000. The difference isn't quality — it's scope. Here's a straightforward breakdown so you can budget realistically without overspending on what you don't need.
eCommerce Cost by Approach
DIY with a Template
₹5,000 – ₹20,000
- • Shopify or WooCommerce with a free or low-cost theme
- • You set it up yourself
- • Basic product pages, cart, and checkout
- • Limited customization
Best for: Testing a product idea, very small catalog, minimal budget
Professional Setup
₹25,000 – ₹90,000
- • Theme customized to your brand
- • Payment gateway integration (Razorpay, PayU, etc.)
- • Basic SEO setup
- • Mobile-optimized experience
- • Training to manage the store yourself
Best for: Small businesses serious about selling online
Custom Design & Development
₹80,000 – ₹2,50,000
- • Unique design built from your brand identity
- • Custom features (filters, wishlists, loyalty programs)
- • Advanced integrations (ERP, CRM, shipping APIs)
- • Data migration if you're moving from another platform
- • Performance optimization for faster loading
Best for: Established brands, large catalogs, complex requirements
Enterprise / Headless Commerce
₹4,00,000 – ₹15,00,000+
- • Headless architecture for maximum flexibility and speed
- • Multi-channel and multi-language support
- • Custom checkout and personalization
- • International / multi-currency
- • Built for high-volume, high-traffic operations
Best for: Large retailers, D2C brands scaling nationally or globally
Other Costs to Budget For
Product photography₹100–₹500 per product
Product descriptions / copywriting₹300–₹1,500 each
Logo / brand identity₹5,000–₹50,000
Email marketing setup₹5,000–₹20,000
SEO foundation₹10,000–₹30,000
Custom feature or plugin₹8,000–₹80,000
Monthly Running Costs
- • Platform fee: ₹1,600–₹7,000/month
- • Hosting (WooCommerce): ₹1,500–₹5,000/month
- • Apps / plugins: ₹1,000–₹8,000/month
- • Payment processing: 2–2.5% per transaction
- • Maintenance / support: ₹2,000–₹12,000/month
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